#5 Omitting Letters
Recently, every major brand with letters A, B and O in it's name started omitting these letter from their names. Now there is a very humanitarian angle behind doing so.
This act was actually a part of an initiative. What was this initiative?
Keep reading ahead to know this initiative and the reason behind Omitting letters.
#4 The Main Reason
NHS Blood and Transplant organization, alongwith PR agency Engine Group has launched the 'Missing Type' campaign.
The main purpose of this campaign is to draw attention towards the alarming fact that there has been a 30% decrease in the number of blood donors in the past decade.
#3 As A Part Of This Campaign
To make this campaign more successful, they are asking brands to omit the letters that signify blood types from their logos and signs.
#2 If Huge Brands...
If huge brands like McDonald's, Microsoft etc chip in for the initiative, more people would get to know about this cause.
#1 A Success!
The campaign aims to encourage more and more people across the world to donate blood because every 2 seconds, there is someone out there who is in need of blood.
And so far, the campaign has gained success as within 10 days of the campaign launch, 30 thousand new donors have registered themselves. Now this is a brilliant idea, isn't it?
