How Did YouTube Become Such A Big Success
Steve Chen, Chad Hurley, Jawed Karim lost their jobs when Ebay bought Paypal
During those days, people didn’t have an option to share a video of a large size
There was no way one could watch controversial and sensational videos! Since those videos were banned on TV back then.
That is when they thought why not create a video streaming library, this idea gave the birth to YouTube!
Who feels that YouTube will be bigger than TV?
A very popular figure in the tech circuit believes YouTube would be bigger than TV.
He is none other than Google CEO, Sundar Pichai.
His vision has it that YouTube's model of content would one day see to it that it overtakes television
What is the YouTube model?
77% of users who come to watch a single youtube video end up watching 7 videos
While 22% of users who come to watch a single youtube video end up watching 14 videos
What makes YouTube work? It is not just a product it is a platform, it is an ecosystem!
Content creators, content consumers, advertisers all are on the same platform And all of them including you contribute to its humungous success!
Why YouTube and not TV?
TV works by chance not by choice, while YouTube works in reverse it works by choice not by chance!
Advertising budget cost is low on youtube as compared to TV and Cost Per Acquisition (CPA) is better, target audience is clear
Out of the world’s population of 7.5 billion, 2 billion people already consume YouTube
The next and coming generation is never going to watch TV For them TV is YouTube, YouTube is TV!
Why YouTube makes you feel powerful, while TV makes you powerless?
The Power which YouTube provides
YouTube gives us the power to watch what we want to and when we want to.
We can raise your opinion, express and engage with the content you want to watch
With YouTube, niche, targeted, focused, unlimited stream of content becomes available
What an average user mean for YouTube? If you don’t pay for the product, you are the product! Since majority of the population pay nothing to use content on YouTube, we are the product!
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