The Brands Are Omitting The Letters A, B And O From Their Names. Checkout Why.
The campaign aims to encourage more and more people across the world to donate blood because every 2 seconds, there is someone out there who is in need of blood.
And so far, the campaign has gained success as within 10 days of the campaign launch, 30 thousand new donors have registered themselves. Now this is a brilliant idea, isn't it?
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