Ten Fastest Growing Brands Among the Worlds Top 100
Apple seems to be dealing with the challenge just fine as the world's most valuable brand for all of the five years in which the list has been compiled has still managed to post an impressive 17% growth. As a result, the leading technology company now has a brand value of $145.3 billion, handily beating out Microsoft, which sits at #2 with its $69.3 billion brand value and 10% growth rate. Moreover, Tim Cook has managed to keep the company's momentum going with new product launches, including that of the Apple Watch last April, thus providing even more fuel to keep the brand growing.
#9. MasterCard: 19% Growth
MasterCard, with its brand value of $18.8 billion, may be only the 5th most valuable financial services brand in the world. But despite lagging behind the likes of American Express and Visa, MasterCard's 19% growth in brand value is the largest in the industry. Fast-paced growth in the Middle East and Africa, where the company just crossed the 100-million-cards mark, seems to be fueling the global payments company's impressive performance.
#8. NIKE: 19% Growth
NIKE's stock value has increased 40% in the last 12 months, and despite the robust sales of smaller competitors like Under Armour and Lululemon Athletica, there is hardly any indication that the premier sports apparel provider is slowing down. As is true for many international companies, China has been NIKE's greatest opportunity for growth. This development has contributed to the NIKE brand growing 19% to $28.3 billion in value, making the Beaverton-based company the 18th most valuable brand in the world.
#7. Sony: 21% Growth
In 2014, after years of suffering from losses, Sony let go of its PC business and Sony Online Entertainment -- moves which analysts predicted would allow the company to improve its growth numbers. But a lot of the company's positives are still hinged on its older milking cows, especially the PlayStation, which currently boasts of 10 million PlayStation Plus subscribers and tallied a 33% increase in sales. However, the 21% growth in Sony's brand value, placing it 79th on the world's most valuable brands list, seems to indicate that the company is headed in the right direction.
#6. Starbucks: 21% Growth
Starbucks is expanding in more ways than one. First, it's trying out new store formats like drive-thrus and roadside stores that are expected to attract new types of customers. Second, Starbucks is targeting to add a huge number of stores in the Asia-Pacific region, especially in China, where already more than 1,500 new stores were opened in 2014. And so far, the results have been keeping investors more than happy as the Starbucks brand grew 21% to $10.5 billion in value, enough to make it the 52nd most valuable brand in the world.
#5. eBay: 21% Growth
The San Jose online market place has managed to land in the 50th spot of the world's most valuable brands list with its value growing 21% to $11 billion. But the future is actually filled with challenges for Amazon's toughest competitor. For one, eBay has been downgraded in Google's search engine results, a move predicted to adversely impact the company's sales figures. Furthermore, eBay will soon have to deal with its decision to exist independently of its payment division, PayPal, after companies like Intuit, Apple, and Square have provided new ways for merchants to accept online payments.
#4. Toyota: 21% Growth
Toyota's 2009-2011 vehicle recall scandal suddenly feels like it happened centuries ago. Yes, Toyota's brand value grew 21% to $171.1 billion, strong enough to make the Japanese automotive giant the 8th most valuable brand in the world. In fact, Toyota has driven itself to $18.1 billion in profits for the current fiscal year through March, a cheaper yen and a sales boost in the U.S. being mostly responsible for the feat. However, company president Akio Toyoda acknowledges that the remainder of 2015 and all of 2016 will serve as a critical test for the rebounding brand.
#3. Disney: 26% Growth
Disney might market itself as a wholesome and lovable brand, but the company certainly hasn't been treating its business partners with kid gloves lately. In fact, the Burbank-based enterprise has increasingly asserted its will in its recent negotiations and disputes. An example is a suit it has filed against Verizon for its inclusion of Disney-owned ESPN in one of its sports bundles. Such assertive moves from the family entertainment giant has been partly responsible for powering Disney's 26% growth, its brand value currently sitting at $34.6 billion.
#2. Amazon.com: 32% Growth
It's amazing to ponder that what started as an online bookstore could turn out to be the largest Internet-based retailer in America, but that's exactly what Amazon.com has accomplished. The 13th largest brand in the world, currently worth $28.1 billion, managed to grow an impressive 32% partly behind strong North American sales and its Fire TV set-top box, which provides access to Netflix, Prime Instant Video, and Hulu, among other services. And it seems there's no stopping the Seattle-based behemoth as it recently launched Amazon Business Marketplace, a lucrative business-to-business (B2B) venture.
#1. Facebook: 54% Growth
Most everyone knows that Facebook has been and continues to be successful, but how many would've guessed that a social networking service is today, by far, the fastest growing brand in the world with a 54% growth rate? The impressive leap to $36.5 billion in brand value has vaulted the company into the top ten (#10) of the biggest brands in the world, and all indications point to Facebook remaining a colossal tech force to be reckoned with. In fact, the Mark Zuckerberg-led company has unexpectedly emerged as a YouTube competitor for video views with Facebook's April figures indicating that its videos were viewed a total of four billion times from just one billion views seven months prior.
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