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This Artist Turned These Everyday Words Into Logos In The Most Brilliant Way Possible.





Ji Lee is a communication designer and author, well known for his illustrations in the 'Word As Image' project. He has an incredible talent for teasing out the image hidden inside words and phrases. He has also published an eBook called 'Word as Image' which has 100 words, the words has some magic behind its unique shapes and infinite possibilities of letters and words.

Here are some examples from his book. Take a look at it.

#17 Giddiness.

#17 Giddiness.

When you read the word, you get a sensation of whirling and a tendency to fall.
It feels like you are reading the word from a great height, just the word "vertigo" means.

#16 Click it.

#16 Click it.

We stretch our hand while clicking the 'selfie.' The "I" letter represents the camera, what a brilliant idea.



#15 New policy.

#15 New policy.

China allowing families to have two children, by ending one-child policy.

#14 Understanding.

#14 Understanding.

After so many years of dispute among the two countries, USA and CUBA, they finally share common values than differences.



#13 Rights.

#13 Rights.

This logo of 'Ireland' represents the same sex marriage. As it is the first country to legalize same sex marriage by popular vote.

#12 Its all about money.

#12 Its all about money.

This long line of "O" in the word election, is not actually O. But, it represent zero (0).
It means more the number of zero, more the money you need at the time of election.

#11 That's perfect.

#11 That's perfect.

The perfect redesigned presidential logo for Donald Trump.

#10 Bad Politics.

#10 Bad Politics.

Vladimir Putin's hostile politics is causing a lot a global tension, and it resembles to Cold War of soviet era.

#9 Forever tied.

#9 Forever tied.

As we all know that moon is the satellite which revolves around the Earth.



#8 Look Carefully.

#8 Look Carefully.

Look at the image carefully, you'll see a word in it.

If you can't see then i will tell you, the word is 'Beijing.'
And it symbolize the low visibility levels in the city due to smog and air pollution.

#7 Down to earth.

#7 Down to earth.

This explains why every thing falls.

#6 Get well soon.

#6 Get well soon.

When you face this condition, you just have to take bed-rest and do nothing.
To read the word tilt your neck to right.

#5 No intersection.

#5 No intersection.

no matter what, but these lines will never intersect with each other and will maintain a same distance between them.

#4 A false belief.

#4 A false belief.

There is a belief that number 13 represents devil's number, and has many negative things associated with it.

#3 Everything.

#3 Everything.

A theoretical framework of physics that fully explains and links together all physical aspects of the universe.

#2 The way to pass.

#2 The way to pass.

The underground passage, especially one built through a hill. That black out for sometime when you enter inside it, takes times to come out of it.
As kids we all used to love it.

#1 Fangs.

#1 Fangs.

Vampire resembles bats. And bats hang upside down.
That bloody fangs of them ready to suck the blood through.





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